Website · Accelerators
Upekkha
AI accelerator for global Indian founders building next-generation enterprise and vertical AI software companies.
The client
Upekkha is an AI accelerator that partners with founders of Indian origin building global enterprise AI software companies. The name is a Buddhist term meaning stillness. Its programme includes mentors, backers, a demo day and a growing portfolio of vertical AI startups, and it publishes a blog, newsletter, podcast, videos and reports for the founder community.
What we built
A programme website the Upekkha team can run themselves.
- A portfolio grid the team can extend cohort by cohort.
- Mentors, team and backers pages with photos and roles.
- A demo day page and testimonials from founders.
- A resources hub: blog, newsletter, podcast, videos and three downloadable reports.
- An “Apply to join” path routed to the Airtable form the programme already used.
- A blue and violet gradient primary action on a clean white layout with dark navy headings.
How it was built
Webflow, so that non-engineers on the programme team have a visual editor and a CMS for portfolio, people and resources. Google Analytics and Microsoft Clarity for measurement, Inter for type. The choice of a builder here was deliberate: the site changes with every cohort, and it should not need a developer to do so.