Web application · AI & SaaS
MetaBrix Lab
AI avatar generation platform for games, XR and marketing - now presenting Ultron, real-time AI avatars that see the screen, think, and speak.
The client
MetaBrix Lab builds AI avatars. The original platform generated customisable avatars for games, XR and marketing. Its current public face is Ultron: real-time AI avatars that watch a screen, understand what is happening, and speak autonomously - no prompts needed - with use cases from game commentary and live-stream co-hosting to e-commerce assistants and dashboard narration. It is in public beta, ships an SDK and a REST API, and supports several LLM and voice providers.
What we built
The web presence for an AI product whose entire promise is “watch this happen live”.
- A black, neon-lit visual identity - magenta and violet into electric blue - so the site feels like the product before the visitor has pressed anything.
- A live playground on the page: share a screen, get an avatar narrating it in real time over WebRTC.
- A model picker and voice-provider selection surfaced in the interface, plus a bring-your-own-model option.
- Developer surfaces: SDK install, REST API and webhooks documented on the site.
- Pricing tiers from a free Starter through Pro to Enterprise, presented as a simple table.
How it was built
React and Next.js with Tailwind CSS v4, Outfit and Geist for type, deployed on Vercel. The metabrixlab.com domain currently frames the live Ultron product deployment so one canonical build serves both brands while the product is in beta.